Truth

As consumers, we all lived situations of doubt, anguish, frustration and even anger about purchased products or regarding associated communication.

Light food not so light, expired dates for comsuption, high prices on products with poor quality, covers of magazines and newspapers with news without inside development, TV shows constantly disturbed by advertising, promotions of products with no stock, perverse financing solutions, among many others, are kinds of approach that I find wrong in the product definition or product presentation.

Imperceptible letters, asterisks, legal concealed messages, the "Buy now, pay when you can" or the valorization of residual ingredients or contents are messages that only contribute to creating more doubts and prejudices on the consumers mind.

Telling the truth and communicating clearly and transparently, becomes easier to gain the confidence of the client.